Publishing houses

"Online first": true to this motto, publishing houses decided to first publish texts on their websites. Today, users search for information, however also in numerous new applications such as brief news services, social networks or Apps, using various devices such as eBook, tablet PC or smartphone.  It is also no longer just experts researching for technical or scientific articles, but also laymen with different levels of prior knowledge.

Correspondingly, comprehensive search technologies with semantic inter-operability are required, as the key words "Gross National Product" and "GNP" are likewise to be displayed in a result list as are "Green Technologies" and "Cleantech". A difference must automatically be made here between devices used, as a digital book is very difficult to read on a Smartphone.

Added value for the customer

Aside from improved customer service, due to the higher hit rate of a more elaborated search technology, publishing houses also profit from subsequent business through appropriate offers for further articles. A user who clicks an online article on "Yoga", for example, can be offered a related eBook or a special edition on the topic in print form. In addition, popular sources can be prioritized or highlighted in the result list, as well as frequent search items presented in an instant pre-selection.